Ad Tech Industry News

What Will Facebook’s New Mission Mean for Publishers?

Publishers who have struggled to maintain revenues for years against the onslaught of Facebook’s command of the audience now must face another example of how little the site truly cares about its publisher partners.

Can Sponsorships Replace Advertising?

Sometimes everything old is new again. And that’s the case with sponsorships in the advertising world. We believe they will have an ever-increasing role in advertising going forward. Let’s take a walk back in time.

Part 3: The Great Loyalty

by Dan Aks

Loyalty is arguably humanity’s commanding instinct. It is our tribal legacy, where social belonging was required for mere survival. Today, it’s what all brands covet: to be the no-brainer choice of a customer’s System 1 thinking.

2017 Top Advertising Trends

We’re into Q3 of 2017, and the challenges of the year have asserted themselves with a vengeance. Once again, digital media proves a difficult industry in which to make money for publishers, although ad spend is increasingly going digital. As we’re all well aware most (99%) of the…

Lost Trust is Hard to Rebuild

It was the mother of all ad frauds. A group of Russians working with the Kremlin and desperate to have anyone elected but Hillary Clinton set up a pseudo- ad agency with a budget of $1.25 million a month and bought ads on social media platforms like Facebook and Instagram…