Ask someone what a strategy is. Then ask someone else. Then a third person. I bet that every single one…
Marketing and advertising have two great enemies: indifference and complexity.
Excellent post outlining what is a strategy, how you put together one and why you need it in the first place. Cheers Thomas Waegemans.
Pretty cool and simple model for determining if you should always have an always-on content strategy.
(the answer, as you may have guessed, is “it really depends”)