Understanding the Basics of Programmatic Advertising

In this first piece of a 3-part series on programmatic advertising, we start with the basics and clearly define some of the most important concepts in order to have a good foundation for more advanced topics in the future.

Strategies for Managing High-Potential Employees

Google Tools You Didn’t Know About

After attending an AdWords Boot Camp at the Google Campus in Austin, Texas a few weeks back, I…

Mastering Social Dynamic Ads (DPAs)

Dynamic Product Ads (DPAs) utilize information gathered from your Facebook pixel that can…

My Firsthand Experience with Rust + WebAssembly

Getting Started with Digital Marketing in India

Defining the Terms in Digital TV

Confused about the difference between streaming, connected TV, and video-on-demand? You’re not alone. In fact, if you ask three different people, you’ll likely get three different answers.

Facebook Pixel Adds First-Party Cookie Option

Facebook recently introduced a first-party cookie option for the Facebook Pixel, making them the latest digital platform to do so. This new feature automatically went into effect on October 24th, unless an advertiser opts-out via their pixel settings…

Universal App Campaigns (UAC) vs. Apple Search Ads

PMG’s University Recruiting Tour

We are excited to share that PMG is going on a University Recruiting Tour to find the best talent for…