Understanding the Basics of Programmatic Advertising

In this first piece of a 3-part series on programmatic advertising, we start with the basics and clearly define some of the most important concepts in order to have a good foundation for more advanced topics in the future.

What You Didn’t Know About Japan

Answering “How Much Should We Spend?” with a Diminishing Returns Analysis

At PMG, data and technology are at the heart of everything we do. So, when our clients ask us “How much we should be spending?”, we typically start with a data-driven approach. After some research, we…

GOOGLE SHOPPING ACTIONS: RETAILERS’ DEFENSE AGAINST AMAZON OR A NEW ADVERSARY?

Google Tests Dynamic Featured Snippets with Refinement Filters

Google has done it again. In yet another attempt to keep people on their site, Google has made their featured snippets dynamic by incorporating search refinement modifiers. For right now, this may just be a test…

THE LATEST GIVING INITIATIVES AT PMG

PMG Gives Back, our philanthropic company initiative, has been busy during Q1 looking for new…

The Promise of Blockchain and Standardized Data

‘It’s All Social’ — Updates from Q1 2018

From Facebook changing its algorithm to Snapchat changing the entire layout of its app, Q1 kept our social team busy. So now that it’s over, we took a look at some of the highlights, some of which had us scrambling and others had us excited.

Facebook Updates Advertising Interface in Response to Data Scandal

This has been a rough past few weeks for Facebook.

We expect Facebook to take several actions to address not just recent data privacy issues, but forthcoming regulation in the U.S. and E.U…

Unraveling the Elusive “ABM” Strategy

The time has finally come for you to shine as an office hero. How, you ask? With your expert…