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AMA Marketing News
Marketing News features original news coverage, exclusive insights, trend analyses and more.
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AMA Marketing News
Jul 30, 2018
How Marketers Can Use Lean and Agile Principles
Lean and agile principles, popular for decades in manufacturing, are now becoming popular in marketing. How can marketers use these principles to their…
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AMA Marketing News
Jul 19, 2018
Why You Should Be Using Lean and Agile Principles in Your Marketing
Lean and agile principles, popular for decades in manufacturing, are now becoming popular in marketing. How can marketers use these…
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AMA Marketing News
Jun 7, 2018
4 Ways Agile Research Will Help Marketers Innovate Faster and Better
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AMA Marketing News
Jan 3, 2018
Strategic Readiness is the Key to Creating a B2B Marketing Advantage
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