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AMA Marketing News
Marketing News features original news coverage, exclusive insights, trend analyses and more.
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AMA Marketing News
Apr 7, 2020
Shattered Gendered Marketing
In industries where products have been historically marketed based on…
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AMA Marketing News
Apr 2, 2020
The Symbiotic Relationship Between Brands and Media
How brands can best capitalize on pop culture…
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AMA Marketing News
Nov 28, 2017
Can Big Brand Advocacy Bridge Our National Divide?
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AMA Marketing News
Feb 7, 2018
The Drivers of Brand Loyalty May Surprise You
Dependability is key to both types of customer, but to earn the committed, brands must show they are superior to others.
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