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How to develop an email journey

How to develop an email journey

One time interactions with a brand are a thing of the past. Consumers are looking to interact and buy from brands that share their values…
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Amelia
How to nail the welcome email

How to nail the welcome email

Growing your email list is hard. I’ve covered this topic already, and whilst it’s hard, it’s also totally do-able. So why go to all that…
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Amelia

Email marketing rules, regulations and best practice in the UK

There’s been a lot in the news recently about anti-spam law. Whilst this has mostly been directed at telemarketing, email is already…
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Amelia

Build out your email list like a pro

If you, like the best email marketers (!), have a strict opt-in policy then you’ll know that growing an email list can be hard. You’ll also…
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Amelia

Can marketing automation shorten your sales cycle?

Different products have different life cycles, goes without saying right? I know that in my world a business knows it needs finance, around…
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Amelia

The art of the subject line

As an email marketer you spend a lot of time thinking about subject lines. You can read endless blogs with suggestions that range from…
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Amelia
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