5 domains of ecommerce Data Strategy

How to power an effective data strategy within the ecommerce space

Following from a series of articles on E-commerce Data, covering Customer Lifetime Value, Personalization, and some data structures, I wanted to cover 5 core domains to an e-commerce data strategy, Pricing, Ads Analytics, CRM, AB testing and Personalization.

There is a vast array of domains where data can add value to an e-commerce company that is not covered within these domains, nevertheless these would be the areas of key focus for most commercially minded companies.

Pricing & Promotions

Pricing is one of the area of key focus for an e-commerce strategy, making sure the right data and insights are uncovered with respect to pricing is essential.

Understanding the impact of pricing on demand is of particular importance to e-commerce companies. E-commerce companies often tend to need to build scale in order to be profitable and lowering prices has a direct effect on conversion rate, increasing the quantity sold and helping achieve further scale.