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Analytics for Humans

We examine how technologies can work with humans to create a brighter future for everyone. To that end, we showcase augmented analytics tools we are building to bring us closer to that vision. Beta test our AI-powered marketing analytics tool for free: bit.ly/HMLbetatest

AI Algorithms May Not Be As Smart As You Think

AI Algorithms May Not Be As Smart As You Think

We are in the midst of a wave of AI-driven advertising. Every advertising platform from Google to Facebook has launched its version of AI…

Aug 1, 2023

Is your spending bring you revenue?

Is your spending bring you revenue?

Follow along and do this analysis for free with your data @ www.humanlytics.co.

Jul 25, 2023

3 Most effective ways to boost eCommerce conversion rate

3 Most effective ways to boost eCommerce conversion rate

Getting traffic only matters if you can convert it.

Dec 22, 2020

5 Email Marketing Metrics Every Ecommerce Business Should Track

5 Email Marketing Metrics Every Ecommerce Business Should Track

Every right decision in e-commerce is based on valid metrics.

Dec 22, 2020

5 elements of high converting ecommerce product pages

5 elements of high converting ecommerce product pages

A product page is where e-commerce customers spend most of the time and make the final decision about completing a purchase.

Dec 22, 2020

How to Reduce Cart Abandonment for E-commerce Businesses

How to Reduce Cart Abandonment for E-commerce Businesses

The most significant challenge e-commerce businesses are facing every day is turning potential buyers into customers.

Dec 22, 2020

5 E-Commerce email marketing campaigns that will increase your revenue

5 E-Commerce email marketing campaigns that will increase your revenue

One of the key elements in growing an online business is building your email list.

Dec 22, 2020

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Google Analytics Tutorials

A Comprehensive Guide on Attribution Analysis in Google Analytics

A Comprehensive Guide on Attribution Analysis in Google Analytics

Using Google Analytics for Attribution Modeling — Part 1

Oct 10, 2018

An In-Depth Look at Attribution Modeling in Digital Marketing

An In-Depth Look at Attribution Modeling in Digital Marketing

A.K.A. Why your marketing ROI is almost always inflated

Sep 17, 2018

Data Points 2.0: 5 Must-Read Articles for Google Analytics for SMEs

Data Points 2.0: 5 Must-Read Articles for Google Analytics for SMEs

5 Articles Full of Google Analytics Tips for SMEs

Victoria Apodaca

Aug 9, 2018

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