Product Concept Refinement & Validation (Week 4)

I could feel that we weren’t very confident about our original MVP, but we still ended up deciding to stick with the original plan and tested how it went. Even though the interview results for this week were similar to the previous ones…

Market research & product concept sprint (Week 2)

In our first meeting this week, we discussed what was our target audience for SOM/SAM/TOM and what kind of data we needed to do look for to figure out our market size. We thought everything made sense until we actually started calculating. We…

Product Concept refinement & validation (Week 3)

We eventually run out our social connections and started reaching out to illustrators that we didn’t know. My way of searching junior illustrators was messaging the ones whose follower were lower than 10k. Luckily, it turned out that I was…

Team week & Feedback (Week 6)

The team activities we did in the class turned out to be a very unique experience for me. Among all the team activities, I think the individual empathy map was the most powerful one. People usually can’t express their true feelings directly to others with spoken words…

BMC & Comparative landscape (Week 5)

Besides doing comparative research for this week, we kept trying to find art directors to interview. However, we only heard back from two art directors despite sending dozens of emails. The interview results also contradicted our hypotheses. As we were facing…

Business Model Generation — Canvas & Patterns

Teamwork