Designing with Emotions in Mind

Let’s take a minute and do a quick experiment. Are you sitting down? I want you to think of a conversation that you recently had — one that really meant something to you. Got it? Now close your eyes and try to remember everything you can. You may find that you can’t…

UX Design as a Problem Solver

Like many of you, I have a place where I write down my ideas when they come to me. It’s called “Blog post & Ideas” and I keep it in my iCloud Notes library. I use Notes because it’s so heavily tied into both the OSX and iOS workflows that it becomes effortless to add an item…

The Interactive Dashboard

Your car’s interface has come a long way, but has a long way to go.

Ok, I want you to do something for me. Take a minute and look at the image below. Just stare at it and try to figure out the use…

Pricing it Perfectly

Experimenting with pricing is one of the perks of creating your own products. A few months ago I took the leap and switched to tiered pricing (aka packages) because research says it’s the best way to get higher returns per customer. A couple months in and I can only agree more. My relaunch…

What are Bots and Why are They Important?

Imagine this: You’re booking a hotel room online for a trip with your family. You go through the usual steps: logging in (with Facebook credentials), picking the time/date/room, and entering payment information. No sooner than you are done you get a…

Habits: Small Actions can have Big Results

Habits are a fascinating thing. They can be good (like brushing your teeth or working out) or bad (like not having breakfast). Recently, there’s been a boom of articles that promise our lives to improve by 10x by just following “these 5 easy tips.” We…

From Idea to Market

“I have an idea but I am confused as to how to get it to market”

When friends and acquaintances learn more about what I do they often ask, “I have an amazing idea for an app, would you be able to help me?” While I would LOVE…

The Life of a Freelancer Shouldn’t be a Lonely One

Seven years ago, I took a risk. I quit my job as a Creative Director and ventured out on my own. It’s one of the scariest things I’ve ever decided to do, but ended up being one of the decisions I am grateful for taking. While I could talk…