Everyone is a UX-designer and Why I Hate the Term

When people ask what I do, I tell them I’m a UX-designer. Truth is, it’s not a title I’m a fan of. It’s true that I help companies design user experiences and you’d think the title would be suitable, but it also suggests that I am solely…

UX Design explained

Talking the talk and walking the walk

The Fundamentals of Good UX

There’s a seriously misguided tendency for people to focus more on the ‘design’ in user experience design than the ‘user’.

But no matter how well designed your site is, if your user can’t do what they want, when they want, they’ll leave unhappy, and…

Understanding Pain, Dream, Fix

I absolutely love this image. It clearly communicates how we should be thinking about developing and marketing our products. The customer is focused on their pain point and looking to the open market to provide them with their solution. Your product isn’t what they want, the…

Hey Siri, what’s the future of user interfaces?

About a month ago, the Apple Watch finally launched in Sweden — nearly three months after the US launch. Although the watch itself hasn’t really excited me, I was still very eager to try out this new kind of device. It represents a new product…