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4 ways a Behavioral Scientist can help PMs
This was originally published as a chapter in the book, “Building Behavioral Science in an Organization”
Kristen Berman
Jun 21, 2021
How to increase voting by removing its biggest overlooked friction
How to increase voting by removing its biggest overlooked friction
By Richard Mathera
Irrational Labs
Aug 12, 2020
How to manage the slippery slope of Covid adherence: A recipe for the Quaranteam
How to manage the slippery slope of Covid adherence: A recipe for the Quaranteam
Note: I’m a behavioral scientist, not a medical professional or epidemiologist. This post is written from a behavioral science perspective…
Kristen Berman
May 10, 2020
Work in Corona Era: Why remote work makes people less productive and what to do about it
Work in Corona Era: Why remote work makes people less productive and what to do about it
It might seem like the glorious era of remote work is upon us, driven by a pandemic push. Zoom! Slack! Who needs the office? The promise…
Kristen Berman
Mar 16, 2020
The simple question that can change product design.
The simple question that can change product design.
The conventional path to business growth for product managers, designers, and marketers is to build rich features that exceed normal…
Kristen Berman
Feb 12, 2020
How Walmart coaxes us to buy things (for stuff we don’t need)
How Walmart coaxes us to buy things (for stuff we don’t need)
We just discovered the recipe for how Walmart gets us to buy things. And it’s not just low prices.
Kristen Berman
Dec 27, 2019
Don’t hate yourself for scrolling. It’s not all your fault.
Don’t hate yourself for scrolling. It’s not all your fault.
By Evelyn Gosnell and Kristen Berman
Irrational Labs
Nov 7, 2019
Get A Dog
Get A Dog
By Kristen Berman & Kelly Inglis
Irrational Labs
Oct 29, 2019
Walmart’s (revolutionary?) take on healthcare
Walmart’s (revolutionary?) take on healthcare
It’s no secret Walmart wants into the Healthcare game. In the last few years, they have beefed up basic health care services for customers…
Kristen Berman
Aug 15, 2019
It’s not always about making things easier: When to make your sign up flow harder
It’s not always about making things easier: When to make your sign up flow harder
By Evelyn Gosnell and Kristen Berman
Irrational Labs
Aug 12, 2019
How meditation creates a warzone
a short thought on thoughts
Kristen Berman
Jul 26, 2019
What Stuck Out about BSPA 2019
What Stuck Out about BSPA 2019
By Sara Dadkhah
Irrational Labs
Jun 24, 2019
The #1 way to get people to turn their lights off
The #1 way to get people to turn their lights off
I almost always forget to turn the lights off.
Kristen Berman
Jun 23, 2019
What Academics Can Learn from Industry
What Academics Can Learn from Industry
As featured in the 2019 Behavioral Economics Guide.
Irrational Labs
Jun 14, 2019
Experimenting: A Case Study from a BE Bootcamper
Experimenting: A Case Study from a BE Bootcamper
This post is brought to you by BE Bootcamp attendee Josh Ly from Livongo. As part of BE Bootcamp, students learn how to design and…
Irrational Labs
Apr 18, 2019
Why we should talk about our work
Why we should talk about our work
“What do you do?”
Kristen Berman
Dec 21, 2018
Public Yes’s and Private No’s
Public Yes’s and Private No’s
Your very good friend has invited you to their birthday party next Saturday. Sadly, you are out of town and cannot attend. What do you do?
Kristen Berman
Dec 17, 2018
[update] 3 ways that Class Pass uses behavioral science to help us work out more (or: how to…
[update] 3 ways that Class Pass uses behavioral science to help us work out more (or: how to…
Note: This post was originally published on April 8th. We’ve since updated it with an addendum on one way Class Pass is using behavioral…
Kristen Berman
Aug 1, 2018
3 ways that Class Pass uses behavioral science to help us work out more
3 ways that Class Pass uses behavioral science to help us work out more
(or: how to manipulate people for good)
Kristen Berman
Apr 8, 2018
Don’t learn to cook.
Don’t learn to cook.
People who cook make sauces.
Kristen Berman
Apr 1, 2018
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