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Data Science
Bell Statistics
Bell offers advanced analytics services by industry-experienced statisticians, specializing in: A/B Testing, Media Mix Modeling and Geo Tests.
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Data Science
Amit Sasson | MMM & Geo Test Lead, Bell Statistics
in
Bell Statistics
Jul 8
The Ultimate Guide to Choosing Your Perfect MMM Tool
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10
Allon Korem | CEO, Bell Statistics
in
Bell Statistics
Jun 25
TL’DR: Bayesian A/B testing falls short
There’s a disconnect between the industry’s enthusiasm for…
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34
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Amit Sasson | MMM & Geo Test Lead, Bell Statistics
in
Bell Statistics
Jun 4
How to Tackle Your Marketing Challenges with Geo Tests
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13
Amit Sasson | MMM & Geo Test Lead, Bell Statistics
in
Bell Statistics
May 28
Five Common Blind Spots in Marketing Data (and How MMM & Geo Tests Can Fix Them)
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5
Allon Korem | CEO, Bell Statistics
in
Bell Statistics
May 21
Four Ways to Improve Statistical Power in A/B Testing (without increasing test duration, duh)
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41
Amit Sasson | MMM & Geo Test Lead, Bell Statistics
in
Bell Statistics
May 14
Measuring ads true effect with Geo Tests
Figuring out an ad’s real effect is tricky. Clicks don’t tell…
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7
Amit Sasson | MMM & Geo Test Lead, Bell Statistics
in
Bell Statistics
May 7
How Marketing Mixed Modeling Can Improve Your ROI
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5