In this installment of Bootstrapping Sales, we’ll share techniques and specific frameworks for you to act on your Research and Lead Generation efforts and test out your customer profile hypothesis.

Value Proposition Targeting

Every few weeks, I sit down with my dear friend Danny at our favorite local spot, Arlequin Cafe. As friends do, we cover many topics, but we always find ourselves back on the topic of sales, and more specifically, how to properly build sales at the various companies…

The purpose of constructing an outreach plan is to generate conversations with prospects in hopes of winning their business, eventually.

What often happens in the earliest days is we haven’t properly defined what exactly makes for a good (or bad) customer.