language+brands/design

A UX Writer’s Journey Into the Deep … Parts of the Brain, and 3 Insights From It.

The truth about how…

Verbal identity: It’s not all about looks

You have spent tens of thousands, maybe hundreds of thousands, on your brand’s visual identity. You’re looking good. Real good. But what is good looks worth if there’s nothing under the surface?

Your brand is a game — make me want to play it

Let’s apply game design philosophy to understand what…

Instead of marketing, you need a product designed for market

I want to talk about why I call myself a…

Follow the user’s journey to succeed with emotional writing in UI

Visual design often manages to be functional as well as emotional. But when we talk about text, especially in a UI, the latter layer is…

A better way of thinking of the concepts “brand” & “brand story”

I believe a brand exists mainly to help you build lasting relationships with people, and the brand story is an essential part of that — as it is an essential part of humanity.

A master class in writing with only one advice — for copywriters and writers of fiction alike

There are a million and one things going into good writing, but one stands out. Hint: it’s not telling.

A new way of thinking and working for creative teams, inspired by Burning Man

I want to introduce a new way of thinking and working for creative teams, inspired by the possibilities of digital tool Realtimeboard and the philosophy and culture of participatory festival…

Center your organization around the customer’s problems

Modern, agile times require just as modern and agile organizations. Without agility it becomes difficult to truly deliver a strong brand experience…