Do my B2B contacts need to give consent under the GDPR?

When we speak about getting your marketing practices in order before the GDPR deadline, we often get asked: “what about my B2B contacts?”. In order to answer this question, we should look not only at the GDPR but also at ePrivacy law…

Consent, Marketing and The GDPR

More often than not when we are approached with a GDPR question, it evolves around consent. The need to…

GDPR: Does my Contact Us form need an opt-in?

It seems a little counterintuitive to have an opt-in on a contact us form, after…

Why you need to ditch vanity metrics today

Vanity metrics have certain characteristics: they sound good on paper and they are…

The impact of GDPR on your LinkedIn use

A few weeks ago we joined forces with Insight Venture Partners to talk about how the GDPR…

Why too much choice is killing your conversion rate

Don’t get data paralysis — what to measure for marketing

Myth 4: Solving for GDPR with a one size fits all opt-in

GDPR: I’m based outside the EU and I work with European customers and prospects

GDPR — Staying in your data processing lane

There are a lot of GDPR myths going around as well as some misconceptions that are…