User Experience Is The Key To Surviving The Adblockalypse

Most media companies will survive the Adblockalypse, but on the whole, the industry is going to have to start considering the cultivation of innovative user experiences as a top priority before it’s too late. This long journey…

The Time For Blaming Ad Block Users Is Over

It’s probably going to sound contradictory, coming from someone who founded an Ad Tech company, but the more I think about the ongoing dialog regarding ad blockers, the more I’m convinced that we’ve all missed the point. Surveys, reports, Twitter polls…

It’s Time For Ad Tech To Evolve.

Whining about ad-blockers as a strategy only guarantees one thing. It’s not a happy ending.

Gradually developing from one form to another is something industry has done since, well, the…

We’re Living In The World Wide Ad Honeypot

Even Pooh Couldn’t Stomach It.

What was once known as the World Wide Web has now evolved to become the World Wide Ad Honey Pot. What was once a beautiful and seamless delivery mechanism for information has now…

Native Ads: Why The New York Times is Right — and You Can Be Too

How To Get Premium Prices And Repeat Sponsors With Your Email List

Tips On Maximizing Your Newsletter Placements

Most people don’t mind advertisements when they are valuable, non-intrusive, and clearly labeled. If you’re…

The Next 8 Years Of Ad-Tech Should Focus On Direct To Advertiser Sales Platforms

Over the last 8-years, advertising technology companies have largely been focused on optimizing Real-Time Bidding (RTB) paradigms and platforms to “maximize” the value of display advertising…

Here’s How To Start Compiling An Ad Sales Strategy For Your Publication

Get creative.