What It Actually Means to Build A Lifestyle Brand

What is a Comms Planner vs. a Media Planner vs. a Brand Planner vs. a Digital Strategist?

When I begin to work with a new team, I’ve found it useful to provide the definition of a comms planner and explain just what I’m doing there. Since Comms Planning is a…

Cracking the Client Brief: Questions You Need to Ask

The client briefing process can often feel like an information overload with a variety of goals, background information, and audience insights, which makes it necessary for agencies to distill the information into a clear, actionable, and…

Why Most Creative Testing is Bogus and What You Can Do to Fix It

Ten Books Every Comms Planner Needs to Read

For any aspiring Comms Planner looking to gain expertise in the field of advertising, here are ten essential books that will give you a good grasp on how advertising works and how they can help make an impact on the creative process.

The Ugly and Dirty Planning of BBDO

“Everyone has a plan till they get punched in the mouth”

Brand Actions Library — 75 Examples for Creative Inspiration

Explaining Media Terms in Plain English: Ratings & GRPs