With production budgets getting tighter, it feels like it is harder than ever to get great ideas out there for little money. Sometimes you just need a little inspiration of other ideas that have been made.
As we noted in a previous post, 97% of the world top 100 brands on Facebook still post organic…
As creative comms planners, we’re interested in the messaging: making sure that we have an integrated campaign with the right message in the right channel.
This differs from media planners, who focus on the where and when of a campaign…
As a relatively new medium, social media is a world where platform features, public usage, and platform popularity change in an ever-revolving, neck-breaking pace. In order to adapt to this unstable environment, it is necessary for social managers to…
I’ve heard it said that pharma advertising, strategically speaking, lags behind the trends and best practices of consumer advertising. To counter…