When I begin to work with a new team, I’ve found it useful to provide the definition of a comms planner and explain just what I’m doing…

People respond strongly to emotional content, and advertisers are adjusting accordingly. When consumers connect emotionally to a brand…

With production budgets getting tighter, it feels like it is harder than ever to get great ideas out there for little money. Sometimes you…

Hyper-targeting, 1 Billion+ users, engaged audiences, & record low CPMs!

This research paper was featured in Campaign US magazine.

As creative comms planners, we’re interested in the messaging: making sure that we have an integrated campaign with the right message in…

As a relatively new medium, social media is a world where platform features, public usage, and platform popularity change in an…