Since the advent of commerce three things have held true:
(1) Customers seek…
The true power of a brand’s identity is leveraged by relatively few. The challenge is…
Patagonia recently announced what many would call a big idea. They boldly proclaimed: “We’re out to change the industry,” the denim industry to be exact. They’ve developed a unique…
Why do the winners (Amazon, Steve Jobs’ era Apple) seem to look so smart and the losers (Snapchat, Macy’s, etc.) look so dumb in arrears? Case…
The most influential customer segment in the history of commerce is about to make itself known. This looming audience is bigger than any single buying category in the history of commerce. It’s not a single demographic, an economic stratum, a regional bias, or a trend. As a group it runs across every…
Conventional wisdom says that the right product at the right time in the right market will succeed; that product is the path to…
