From donors to ambassadors
After your campaign: how to turn donors into ambassadors?
Congratulations, your campaign was successful! This is a great time to celebrate your success with all the contributing supporters and to make sure those supporters remain involved and are proud of the joint achievement. This way your donors will become ambassadors of the project and are willing to help, donate or talk about your project in the future. It is important that you keep them informed, keep inviting them and organize those rewards well.
Celebrate your success with your supporters
A successful campaign is something you want to share with your supporters. You can do that by sending a short thank you message with a fun picture or video, promising to share more information soon. Sometimes it takes some time to hand out rewards, because the project has to be realized first. Be clear on that! Also, be transparent about changes! Usually supporters understand when things turn out differently, but you’ll lose them if you don’t speak up.
Share the good and the bad times
Keep your supporters informed on the progress of your project. You can share fun pictures of the preparation or execution and of course of the end result. But don’t just share the successes: it’s way more important to share an update when big changes happen or when a delay is expected. Things happen, and people will understand if you include them. But if you don’t get any updates on the project that should have been realized last summer, donors will become restless. Because what will happen to their donation? And because they are ambassadors, you need to share the updates that haven’t been widely spread too, like rough outlines or sneak previews.
Keep inviting your ambassadors
The best way to turn donors into ambassadors is to treat them as such. Of course this means you’ll invite them to events you organize or to help-along dates. Keep stressing the fact that they made the project possible, or made it happen. So send your crowdfunding supporters an email that’s a bit different from the one you send your followers.
