We all know the cliche breakup line, “It’s not you, it’s me.”
In romantic relationships, this phrase may be a cop-out, but when it comes to your customers, it…
You put a lot of effort into the look, feel, and copy of your newsletters and promotional emails.
You carefully craft subject lines, design attention-grabbing calls to action, and, if you’re fancy, build in…
Ahh, February. The season of love. And if you’re the proactive type, taxes.
Taxes are decidedly not sexy. They require us to do supremely unsexy things, like spend days compiling paperwork and hunting down…
If you’ve seen the Martech 5000 graphic, you know the landscape of marketing tools can be…
Raise your hand if you’ve ever been guilty of sounding like a robot while writing a marketing email.
People always want to believe that their creation speaks for itself.
Thanks to this Field of Dreams “build it and they will come” mentality (plus an irrational fear of coming off as spammy), there’s often a startling disconnect between how much…