Today’s topic almost came by surprise. I never thought I would be writing an article that links Arousal…
Buenas,
Over the past two weeks I have been playing with the notion Triggering Insiders. An element developed with the focus of creating, what I hope is viral, marketing material for the Illusion Spinner, my first product that is sold by the Museum of Modern Art and…
Illusion in Spanish is defined as a state of happiness, joy and delirious blindness; one which I consider…
Jonah Berger, through his Bestseller Contagious, has delicately carved a neural pathway by connecting Remarkability to Virality. Virality, in this case refers to Jonah’s definition, by which something is more likely to spread, via word of mouth, from one person to another, like a…
I find it really interesting how the theory of virality is very human and emotional and that it is closely associated with the value systems attached to the individual. To elaborate, a value system in this sense refers to…
