An overview on Choice Architecture and its relevance to design.

Muscle Mimicry: How our thoughts generate micro movements invisible to the naked eye.

Believe it or not, our thoughts and emotions spark electrical signals invisible to the naked eye.

How one of my idols brand sponsored my first gallery show.

How choice architecture can help reduce environmental impact.

Stickiness: What it is and how to test it.

Since the beginning of my exploration into social epidemics, I constantly encountered…

The People at the Heart of all Social Epidemics

In the game of social epidemics, there is only so much that one can do without getting, solicited or unsolicited, help from powerful entities. For up and coming inventors and designers, what is perhaps most frustrating is that the weight of your…

The Ikea Effect through the lenses of Coffee and FIFA Ultimate Team