Since the beginning of my exploration into social epidemics, I constantly encountered…
As mentioned in my previous post, Malcolm Gladwell’s The Tipping Point aims at three styles of social wizardry as the key factors behind social epidemics. Gladwell identifies individuals with these social gifts as Connectors, Mavens or Salesmen. Although individuals are…
As mentioned in Chanelling Remarkability, Word of Mouth is the primary factor behind 20–50% of all purchasing decisions. It is at least 10 times more effective than traditional advertising for two reasons: it is persuasive and it is…
A conversation with my friend Ed Stoner phrased a modern phenomenon spectacularly. The modern day entrepreneurial religion celebrates single minded devotion to a fetishized pursuit. As a result, balance is sneered and one can feel genuine shame if they are not spending an…
Malcolm Gladwell’s The Tipping Point aims at three styles of social wizardry as the key factors behind social epidemics. Gladwell identifies individuals with these social gifts as Connectors, Mavens or Salesmen. Although individuals are capable of carrying more than…
