Discovery Kanban at Optimizely

How we transformed our Agile process to include research and design

Building Personas at Optimizely

One of Optimizely’s core values is customer empathy. We strive to understand our customers as deeply as possible so that we can build products that are essential to them.

The Notebooks of Optimizely’s Design Team: A Photo Essay

Optimizely’s Design team is a diverse bunch, ranging from researchers to coders to designers. In the course of working with them, I noticed that everyone has their own unique note-taking style. Some people draw detailed sketches…

Diving deep into SVG animations

A story of the trial and error of creating SVG animations.

Pay Down Design Debt with Polish Day

Spend enough time in any large app or website and you’ll discover interface design inconsistencies. This design debt accumulates as we ship new features, react to customer feedback and run experiments. Seemingly small details add up to reduce user confidence and…

How to version your UI library

A deep dive into how Optimizely uses Semantic Versioning to release updates to their UI library.

Once you build a tool, you want people to use it. Several Optimizely projects were using…

The Structure of Optimizely’s Design Team

Optimizely’s Design team is on a mission to design great products that enable our customers to turn data into action. To achieve this goal, we have 3 product roles and 2 marketing roles to define the entire customer experience, from the first interaction…

Balancing design consistency and developer productivity in a design system

Building a design system at…