Typically, when a product design falls flat, people want to insert a design process to fix the bad design. However…
Over the years, I’ve seen designers get discouraged because they worked hard to create a better-designed competitor to an incumbent’s product, and yet failed to get traction. The result can be the demoralizing, erroneous conclusion that design doesn’t matter.
These were the top 10 stories published by Designers, Read This in 2013. You can also dive into monthly archives for 2013 by using the calendar at the top of this page.