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When coffee and copy collide: Is this the secret to financial copywriting?

When coffee and copy collide: Is this the secret to financial copywriting?

Has new research uncovered a simple way we can unconsciously adapt our writing style to help people engage with finance?
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Designer Psychology Archives
Interview with Dr Robert Epstein

Interview with Dr Robert Epstein

Interview with Dr Robert Epstein on resolutions, BF Skinner and behavioural psychology, and Google’s manipulations of search rankings.
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The Design Psych
You’re five studies away from doubting every decision you’ve ever made!

You’re five studies away from doubting every decision you’ve ever made!

This episode takes a quick look at how our own brains could be the hidden persuader behind our decisions.
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The Design Psych
Fonts for learning: Why disfluency can help memory and learning

Fonts for learning: Why disfluency can help memory and learning

Why would you intentionally make something harder-to-read?
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Designer Psychology Library
Positive Linking

Positive Linking

by Paul Ormerod
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The Design Psych
Our Superheroes, Ourselves.

Our Superheroes, Ourselves.

Edited by Robin S. Rosenberg
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The Design Psych
The Wiki Man.

The Wiki Man.

by Rory Sutherland
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The Design Psych
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