A collective consciousness or behaviour in which a large number of people act as a single organism for the good of the group, characterized by uncritical conformity and a reduction of the sense of individuality and personal accountability.
The notion that the collective is all-wise by default, and that is desirable to channel it with few and controlled tools that should be considered truthful.
Term coined by Jaron Lanier
A decline in the ratio of intimate events shared by users of a social media channel. As veteran users have collected a relevant amount of acquaintances, they feel less comfortable sharing personal information that is not relevant to most of their connections.
Term coined by Facebook employees
The domination of a society by a social class that manipulates its cultural values and objects, so that social class’ view becomes the cultural norm for the whole society.
Term coined by Antonio Gramsci