What is our reach? — A reflection on the social media

The importance of creativity in digital marketing

How Social Media Affects Our Mental Health

The power and influence of social media today are so great that they have penetrated…

Push vs pull marketing…Or both!?

The marketing is changing year by year, we all know how overwhelming the content marketing process can…

Secrets of neuromarketing

Neuromarketing is science applied to marketing. It includes the direct use of brain imaging, scanning, or other…

Background of FOMO

Fear of missing out syndrome

4 mistakes why Gamification may not work in digital marketing strategy.

The Power of Well Written Digital Brief

Have you ever been involved in digital campaign or any kind of project?
Well if you have…

Is Online Media Planning really that boring?

You probably heard it — online media planning is all about looking at dozens of…

Why (and when) reaching your CTR as a KPI isn’t that important on GDN?

I bet you had at least one client who wanted to set Click Through Rate as a KPI for a GDN campaign and expected it’s success. Maybe you do that. They go by the simple rule — if we didn’t reach KPI’s, our…