Ethical and moral challenges of digital marketing

7 ways to improve your marketing communication

Marketing is becoming increasingly consumer-driven. That means communication is changing. The information’s are coming to us also. We must change the way we communicate to be successful. We have to listen to our customers. You can level up your…

Chatbots in hospitality industry

About chatbots

Affiliate marketing as a new marketing strategy

INTERNET TROLLS: What they are and how to get rid of them?

If you consider yourself to be pretty active on social media or other types of online communities, you may have experienced what many internet users call “being trolled.” So what is a „troll“ in this sense?

Introduction to programmatic ad buying

The advertising industry started rapidly changing during the births of Internet and with the…

The fake Social Media Influencers and how to detect them

Visual content strategy

Visual content is everything you see and read or interact with. It is a visual piece of the Internet. This could be photos, gifs, slideshows, infographic, gifographics, videos, eBooks, memes and visual ads. The difference between visual content and visual marketing is everything related…

ADWORDS - Which campaign should i use

If you are new to Google AdWords, you might be completely unaware of all the different types…

Do we need to use both traditional and digital marketing?

Whether you are an entrepreneur, an artisan, a blogger, a…