Marketing, as it is today, is all about understanding your consumers i.e your audience. Vast sums of money…
Product placement in movies, have you seen it?
Everybody has watched James Bond movies, Matrix or even Tom Hank’s Cast Away but have you ever wondered why…
Music Industry. One of the biggest entertainment industries in the world, along with the…
How influencer marketing of Twitch works and why it works so well
How did this video game gameplay streaming platform become so popular in recent years that…
There is one main goal in the eyes of every marketer in the world : increase the…
Internet and digital technology have completely changed marketing in ways people couldn’t imagine 50 years ago. Nowdays…
How advertising has found its way into video games
Since the advent of smartphones, a market has taken off: that of apps, or mobile applications, that users…
Stories are everywhere around us. Every person has a life story. Everything that people do in…
