DiscountIF

Chelsea WIN it, or maybe not quite!?

We’ve been writing a series of articles analysing how clubs are performing when it comes to…

Finally, a promotion I liked by Manchester United!

How Brands Use Sporting Events to Engage with Customers

Part 1 — Sponsoring an Event

Sporting events bring a lot of opportunities for brands to engage with their target audience with emotions and passion for the sport usually running high. For…

By ‘just’ changing a banner, I increased revenues by over £2m

Leeds are the real United for Online Merchandise Conversion

For the last couple of months my team has been studying various merchandise stores of football clubs in the UK. We’ve been observing pricing trends as well as web traffic flows.

4 *new* metrics EVERY football club should track

7 easy tips from the best online football merchandise stores

We’ve compiled a short list of tips for your online football merchandise store. To help showcase our tips, we’ve included examples from some of the best online football stores in the UK. Enjoy!

Budgeting for a Campaign with DiscountIF

Before running a campaign with us, our clients always shoot a number of questions about how they should budget correctly.

With the DiscountIF platform being a unique sales promotion tool which allows clients to offer their customers…

How Brands Use Sporting Events to Engage with Customers

Part 3 — Advertising Through Channels

This is part 3 of our 4 article mini-series; we’ll be exploring the ways in which brands use ‘standard’ channels of advertising, although not as…