down the rabbit hole

A Script To Kickstart Your Jobs To Be Done Interviews

‘Jobs’ interviews are fun and tremendously…

Filling In Lean’s Gaps

Using Jobs To Be Done For Product Discovery

‘Get out of the…

Replacing Personas With Characters

Resolving the destructive effects of Personas.

Brendan Eich, We’ve Failed You. I’m Sorry.

We value ideas such as free speech and freedom of expression; yet, we criticize yours. I’m sorry.

We encourage others to be tolerant; yet, we have been intolerant of you. I’m sorry.

Review: Thinking with Data 

Great For Everyone — Not Just For Data Researchers

Review: Designing for Behavior Change

Too many words….

Feature vs Product

When you understand the difference between a feature and a product, designing that…

Situational Segmentation vs. Customer / Market Segmentation

Effectively execute marketing, build…

Designing Features Using Job Stories

How one team used Job Stories to design a Profile