A Product Manager’s Job

Product management is one of the hardest jobs to define in any organization, partially because it’s different in…

How to Find New Business Opportunities

Generating business ideas is a skill. You can develop a habit to see an economic opportunity…

Oneliner: How to Describe Your Offering in One Sentence

Founder’s Guide to Market Research

Define key questions and ask your customers

Rise of the full-stack marketer

A shifting consensus around what the “seller” founder looks like

Sell Something Nonexistent

The difference between selling an existing product and pre-selling a…

When the Minimum Viable Product is Not Enough

Dispelling misconceptions around the notion of MVP

Goal Setting for Founders

Choose an exact date, when your company becomes sustainable

Idea Checklist

Thirteen things to check before you start building

How we Went from Zero Audience to Over a Thousand Beta Signups

Simply by Showing and Not Telling