Eunoia

Eunoia is the shortest word in the English language that contains all five vowels. It means beautiful thinking. This blog is a collection of just that, beautiful thinking from the worlds of art, advertising and culture.

Beautiful Thinker: Pete Johnson, Head of Creation, the LEGO Group on the importance of curating…

I first met Pete at the One Club’s Creative Leader’s Retreat over 5 years ago. At the time he was leading the creative group at…

Carolyn Hadlock

Jul 2

Beautiful Thinker: Kat Vellos, author, activist and former UX designer at Slack, on forging…

I’ve been wanting to talk with a UX designer because they are the bridge between consumer behavior and communications. Their job is to…

Carolyn Hadlock

Jun 5

Beautiful Thinker: Tom Herbst, former CMO for The North Face, on cultivating a sense of…

I met Tom when we judged North American Effies last year in New York. He’d just gotten off a plane from China. He spoke on a panel at…

Carolyn Hadlock

May 11

Beautiful Thinker: Sophie Kelly, SVP, Whiskies, Diageo North America on redefining status, having…

Sophie came on my radar as I started looking for women leaders in the traditionally male-dominated category of spirits, specifically…

Carolyn Hadlock

Apr 17

Beautiful Thinker: Hugh Weber, Managing Editor and CCO of The Great Discontent on telling untold…

When I first discovered The Great Discontent six years ago it was a large, thick, perfect bound magazine. I had never seen anything like…

Carolyn Hadlock

Feb 27

Beautiful Thinkers Armin Vit and Bryony Gomez-Palacio, founders of Brand New, on the benefits of…

When I found out Armin and Bryony of Under Consideration live Bloomington, Indiana, I had to drive out and meet them. I live just a couple…

Carolyn Hadlock

Jan 6

Beautiful Thinkers: Pat Brown, founder and CEO of Impossible Foods, on solving the world’s biggest…

From the moment I bit into my first Impossible Burger, I was hooked. I couldn’t believe it wasn’t meat. I’m no vegetarian, but I’ve been…

Carolyn Hadlock

Dec 12, 2019

Brad Jakeman, former President PepsiCo Global Beverages, on in-house agencies, our divided society…

I’m not going to lie. I was a bit intimidated to talk to the man who says the agency model is dead. But then again— as a partner in an…

Carolyn Hadlock

Nov 13, 2019

Beautiful Thinkers: Paula Scher, partner at Pentagram, on fighting the inner and outer critics and…

Once in a lifetime, you might get lucky enough to meet someone who’s shaped your core views about design. For me, that was Paula Scher…

Carolyn Hadlock

Oct 31, 2019

Beautiful Thinkers: A conversation with Eoin McLaughlin, Creative Director at Channel 4, about…

When I first saw the Paralympics spot, “Meet the Superheroes” in 2012, I was blown away. I wasn’t familiar with Channel 4 or 4creative…

Carolyn Hadlock

Sep 23, 2019

A’s for Q’s: What’s the biggest strength an Art Director can bring to the team?

A question from a Brandcenter student

Carolyn Hadlock

Aug 6, 2019

Beautiful Thinkers: A conversation with Lisa Ingram, fourth-generation CEO of White Castle, about…

Growing up in the Midwest, I was surrounded by White Castles. Their square turrets and blue awnings were like beacons in the night — and a…

Carolyn Hadlock

Jul 23, 2019

Beautiful Thinkers: A conversation with Kara Goldin, founder and CEO of Hint, on being called…

I discovered Hint years ago when shopping at Whole Foods with my young daughter. The name and packaging stopped me in my tracks. So simple…

Carolyn Hadlock

Jun 25, 2019

Beautiful Thinkers: A conversation with Jeni (yes, that Jeni) on seeing the world through ice…

I’ve been a fan of Jeni’s Splendid Ice Creams for many years now. It is a bona fide cultural sensation with a plethora of unique flavor…

Carolyn Hadlock

Apr 30, 2019

Beautiful Thinkers: A conversation with Bob Wheeler, CEO of Airstream, on timeless design, the…

You can’t be in design and not have a love for the Airstream brand. The brand and its beloved silver bullet design are intertwined so…

Carolyn Hadlock

Apr 25, 2019

Beautiful Thinkers: A conversation with Jonathan Levine, Founder and CEO of Master & Dynamic…

I discovered Master & Dynamic when their headphones appeared in our agency’s holiday gift guide. A few of our designers were raving about…

Carolyn Hadlock

Apr 1, 2019

Beautiful Thinkers: A conversation with Michael Boamah about finding the next gag, making your own…

I think I’ve found my ad-twin. He’s French, he’s an account manager, and he works in PR. While that might not sound much like me — an…

Carolyn Hadlock

Mar 8, 2019

Beautiful Thinkers: A conversation with Tommy Zung about communal art, connected architecture and…

Tommy Zung is an architect, designer and tastemaker based in NYC

Carolyn Hadlock

Mar 7, 2019

Beautiful Thinkers: A conversation with Marco Castro about gender fluidity, Peruvian women and…

Marco Castro is an American screenwriter, film director and make-up artist.

Carolyn Hadlock

Feb 5, 2019

Creative Ideas That Worked in 2018

I was asked alongside 3 other Creative Directors last month by Tim Nudd, Editor of Muse by Clio, to choose a piece of work another agency…

Carolyn Hadlock

Jan 9, 2019

“Speak Not to Me of Flowers”

I did this illustration for a poem my daughter wrote. The poem is about fighting against the current of who we’re supposed to be instead…

Carolyn Hadlock

Jan 4, 2019

Beautiful Thinkers: Teresa Herd, VP, Global Creative Director, Intel

On culture, intuition, and collaboration

Dec 12, 2018

Nov 26, 2018

Beautiful Thinkers: Toby Barlow, Creative Chief

On changing culture through the power of advertising

Carolyn Hadlock

Nov 19, 2018

City of Lights, City of Contrasts: A Visit to Paris

Walk through the streets of Paris at night, and it’s easy to see why they call it The City of Lights. But its illuminated bridges and…

Carolyn Hadlock

Oct 19, 2018

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