Homepage
Open in app
Get started
Eunoia
Eunoia is the shortest word in the English language that contains all five vowels. It means beautiful thinking. This blog is a collection of just that, beautiful thinking from the worlds of art, advertising and culture.
Makers
C-Suite
Connectors
Founders
How I Got Here
Follow
Beautiful Thinker: Bill Neff, VP Consumer Marketing at YETI on expanding from the hook and bullet…
Beautiful Thinker: Bill Neff, VP Consumer Marketing at YETI on expanding from the hook and bullet…
I’ve been a fan of the YETI brand since they launched in 2006. Their products are beautiful, durable—and expensive. They’re able to…
Carolyn Hadlock
Oct 22
Beautiful Thinker: Katherine Gray, glass artist and mentor on Netflix’s Blown Away, on glass…
Beautiful Thinker: Katherine Gray, glass artist and mentor on Netflix’s Blown Away, on glass…
Beautiful Thinkers exist in all walks of life — science, business, culture and the arts. Whether you’re Pat Brown , the founder of…
Carolyn Hadlock
Aug 3
Beautiful Thinker: Rebekah Moses, Head of Impact Strategy, Impossible Foods on the global becoming…
Beautiful Thinker: Rebekah Moses, Head of Impact Strategy, Impossible Foods on the global becoming…
I interviewed Pat Brown, founder of Impossible Foods, at the end of last year. He started the company to solve an environmental problem…
Carolyn Hadlock
Jul 23
Beautiful Thinker: Pete Johnson, Head of Creation, the LEGO Group on the importance of curating…
Beautiful Thinker: Pete Johnson, Head of Creation, the LEGO Group on the importance of curating…
I first met Pete at the One Club’s Creative Leader’s Retreat over 5 years ago. At the time he was leading the creative group at…
Carolyn Hadlock
Jul 2
Beautiful Thinker: Kat Vellos, author, activist and former UX designer at Slack, on forging…
Beautiful Thinker: Kat Vellos, author, activist and former UX designer at Slack, on forging…
I’ve been wanting to talk with a UX designer because they are the bridge between consumer behavior and communications. Their job is to…
Carolyn Hadlock
Jun 5
Beautiful Thinker: Tom Herbst, former CMO for The North Face, on cultivating a sense of…
Beautiful Thinker: Tom Herbst, former CMO for The North Face, on cultivating a sense of…
I met Tom when we judged North American Effies last year in New York. He’d just gotten off a plane from China. He spoke on a panel at…
Carolyn Hadlock
May 11
Beautiful Thinker: Sophie Kelly, SVP, Whiskies, Diageo North America on redefining status, having…
Beautiful Thinker: Sophie Kelly, SVP, Whiskies, Diageo North America on redefining status, having…
Sophie came on my radar as I started looking for women leaders in the traditionally male-dominated category of spirits, specifically…
Carolyn Hadlock
Apr 17
Beautiful Thinker: Hugh Weber, Managing Editor and CCO of The Great Discontent on telling untold…
Beautiful Thinker: Hugh Weber, Managing Editor and CCO of The Great Discontent on telling untold…
When I first discovered The Great Discontent six years ago it was a large, thick, perfect bound magazine. I had never seen anything like…
Carolyn Hadlock
Feb 27
Beautiful Thinkers Armin Vit and Bryony Gomez-Palacio, founders of Brand New, on the benefits of…
Beautiful Thinkers Armin Vit and Bryony Gomez-Palacio, founders of Brand New, on the benefits of…
When I found out Armin and Bryony of Under Consideration live Bloomington, Indiana, I had to drive out and meet them. I live just a couple…
Carolyn Hadlock
Jan 6
Beautiful Thinkers: Pat Brown, founder and CEO of Impossible Foods, on solving the world’s biggest…
Beautiful Thinkers: Pat Brown, founder and CEO of Impossible Foods, on solving the world’s biggest…
From the moment I bit into my first Impossible Burger, I was hooked. I couldn’t believe it wasn’t meat. I’m no vegetarian, but I’ve been…
Carolyn Hadlock
Dec 12, 2019
Brad Jakeman, former President PepsiCo Global Beverages, on in-house agencies, our divided society…
Brad Jakeman, former President PepsiCo Global Beverages, on in-house agencies, our divided society…
I’m not going to lie. I was a bit intimidated to talk to the man who says the agency model is dead. But then again— as a partner in an…
Carolyn Hadlock
Nov 13, 2019
Beautiful Thinkers: Paula Scher, partner at Pentagram, on fighting the inner and outer critics and…
Beautiful Thinkers: Paula Scher, partner at Pentagram, on fighting the inner and outer critics and…
Once in a lifetime, you might get lucky enough to meet someone who’s shaped your core views about design. For me, that was Paula Scher…
Carolyn Hadlock
Oct 31, 2019
Beautiful Thinkers: A conversation with Eoin McLaughlin, Creative Director at Channel 4, about…
Beautiful Thinkers: A conversation with Eoin McLaughlin, Creative Director at Channel 4, about…
When I first saw the Paralympics spot, “Meet the Superheroes” in 2012, I was blown away. I wasn’t familiar with Channel 4 or 4creative…
Carolyn Hadlock
Sep 23, 2019
A’s for Q’s: What’s the biggest strength an Art Director can bring to the team?
A’s for Q’s: What’s the biggest strength an Art Director can bring to the team?
A question from a Brandcenter student
Carolyn Hadlock
Aug 6, 2019
Beautiful Thinkers: A conversation with Lisa Ingram, fourth-generation CEO of White Castle, about…
Beautiful Thinkers: A conversation with Lisa Ingram, fourth-generation CEO of White Castle, about…
Growing up in the Midwest, I was surrounded by White Castles. Their square turrets and blue awnings were like beacons in the night — and a…
Carolyn Hadlock
Jul 23, 2019
Beautiful Thinkers: A conversation with Kara Goldin, founder and CEO of Hint, on being called…
Beautiful Thinkers: A conversation with Kara Goldin, founder and CEO of Hint, on being called…
I discovered Hint years ago when shopping at Whole Foods with my young daughter. The name and packaging stopped me in my tracks. So simple…
Carolyn Hadlock
Jun 25, 2019
Beautiful Thinkers: A conversation with Jeni (yes, that Jeni) on seeing the world through ice…
Beautiful Thinkers: A conversation with Jeni (yes, that Jeni) on seeing the world through ice…
I’ve been a fan of Jeni’s Splendid Ice Creams for many years now. It is a bona fide cultural sensation with a plethora of unique flavor…
Carolyn Hadlock
Apr 30, 2019
Beautiful Thinkers: A conversation with Bob Wheeler, CEO of Airstream, on timeless design, the…
Beautiful Thinkers: A conversation with Bob Wheeler, CEO of Airstream, on timeless design, the…
You can’t be in design and not have a love for the Airstream brand. The brand and its beloved silver bullet design are intertwined so…
Carolyn Hadlock
Apr 25, 2019
Beautiful Thinkers: A conversation with Jonathan Levine, Founder and CEO of Master & Dynamic…
Beautiful Thinkers: A conversation with Jonathan Levine, Founder and CEO of Master & Dynamic…
I discovered Master & Dynamic when their headphones appeared in our agency’s holiday gift guide. A few of our designers were raving about…
Carolyn Hadlock
Apr 1, 2019
Beautiful Thinkers: A conversation with Michael Boamah about finding the next gag, making your own…
Beautiful Thinkers: A conversation with Michael Boamah about finding the next gag, making your own…
I think I’ve found my ad-twin. He’s French, he’s an account manager, and he works in PR. While that might not sound much like me — an…
Carolyn Hadlock
Mar 8, 2019
Beautiful Thinkers: A conversation with Tommy Zung about communal art, connected architecture and…
Beautiful Thinkers: A conversation with Tommy Zung about communal art, connected architecture and…
Tommy Zung is an architect, designer and tastemaker based in NYC
Carolyn Hadlock
Mar 7, 2019
Beautiful Thinkers: A conversation with Marco Castro about gender fluidity, Peruvian women and…
Beautiful Thinkers: A conversation with Marco Castro about gender fluidity, Peruvian women and…
Marco Castro is an American screenwriter, film director and make-up artist.
Carolyn Hadlock
Feb 5, 2019
Creative Ideas That Worked in 2018
Creative Ideas That Worked in 2018
I was asked alongside 3 other Creative Directors last month by Tim Nudd, Editor of Muse by Clio, to choose a piece of work another agency…
Carolyn Hadlock
Jan 9, 2019
“Speak Not to Me of Flowers”
“Speak Not to Me of Flowers”
I did this illustration for a poem my daughter wrote. The poem is about fighting against the current of who we’re supposed to be instead…
Carolyn Hadlock
Jan 4, 2019
Beautiful Thinkers: Teresa Herd, VP, Global Creative Director, Intel
Beautiful Thinkers: Teresa Herd, VP, Global Creative Director, Intel
On culture, intuition, and collaboration
Carolyn Hadlock
Dec 12, 2018
About Eunoia
Latest Stories
Archive
About Medium
Terms
Privacy
