Expected Behavior Blog

By James Paden

As a long-time Google Ad(word)s user, I’ve always dreamed of adding custom ad text based on the search keyword. It turns out that functionality has existed for years, I just…

By Tony Dewan and Jason Gladish

Why Commit Messages Matter

If you’ve worked on a codebase of any age or with many collaborators, you’ve surely had the question: “why is this code this way?”

By Tony Dewan and Matt Gordon

For Instrumental, we like to write our React components in CoffeeScript. It’s not the most common choice, but we love the aesthetics of CoffeeScript and we love writing React…

By Nathan Acuff, Jason Gladish, and Joel Meador

Database migrations are causing scheduled downtime. You’re working on a Saturday morning. Customers are getting alerts about service…

By Nathan Acuff and Jason Gladish

Phil Karlton famously noted that there are only two hard problems in Computer Science: cache invalidation and naming things. To this list, many have added off-by-one-errors. What happens when you decide to take on a…

How and Why We Pair

By Tony Dewan

Over the last few years, most of the product teams at Expected Behavior have…