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Messaging Insights from FEE

Marketing to Millennials and Gen Z

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  • How to build a sleek marketing automation engine for your nonprofit in 5 easy steps

    How to build a sleek marketing automation engine for your nonprofit in 5 easy steps

    Having a marketing automation engine is an integral part of your nonprofit’s marketing strategy. When you boil it down to the basics, the…
    Go to the profile of Stephen Ernst
    Stephen Ernst
    Jul 1, 2020
    Step-by-Step Guide on How to Create a Powerful Customer Dashboard and Increase Your Reach and…

    Step-by-Step Guide on How to Create a Powerful Customer Dashboard and Increase Your Reach and…

    Read our step-by-step guide to implementing a powerful marketing dashboard for your team that will lead to better business decisions.
    Go to the profile of Stephen Ernst
    Stephen Ernst
    May 20, 2020
    Gen Z Online: A Critical Look at the Numbers

    Gen Z Online: A Critical Look at the Numbers

    You’ve probably heard the common refrain, “there are lies, damned lies, and statistics”. Anyone who deals with numbers on a daily basis…
    Go to the profile of Stephen Ernst
    Stephen Ernst
    Jan 6, 2020
    Five Principles of Effective Marketing at FEE

    Five Principles of Effective Marketing at FEE

    Let’s talk about five principles that help the marketing team at the Foundation for Economic Education (FEE) communicate more effectively…
    Go to the profile of David Veksler
    David Veksler
    Jan 3, 2020
    Want to Write Good Copy? Think Like a Novelist

    Want to Write Good Copy? Think Like a Novelist

    Copywriting is a keystone skill of any marketer.
    Go to the profile of FEE.org
    FEE.org
    Dec 13, 2019
    Use This Trick to Discover Who Your Brand Ambassadors Are

    Use This Trick to Discover Who Your Brand Ambassadors Are

    Brand ambassadors do the heavy lifting of your marketing and communications efforts. You create, they spread.
    Go to the profile of FEE.org
    FEE.org
    Dec 13, 2019
    How FEE Uses Facebook Audience Sharing to Maximize Engagement

    How FEE Uses Facebook Audience Sharing to Maximize Engagement

    As social media has become the primary way for young people to discover brands and ideas, the effectiveness of traditional…
    Go to the profile of David Veksler
    David Veksler
    Dec 13, 2019
    How to Enable Cross-Posting Videos with FEE on Facebook

    How to Enable Cross-Posting Videos with FEE on Facebook

    Cross-posting videos allows sharing Facebook Videos between Pages without re-uploading a duplicate video.
    Go to the profile of David Veksler
    David Veksler
    Dec 13, 2019
    How (and Why) to Use Retargeting in Your Facebook Ads

    How (and Why) to Use Retargeting in Your Facebook Ads

    A key part of FEE’s advertising strategy is retargeting our customers across multiple channels. Retargeting, also known as remarketing or…
    Go to the profile of David Veksler
    David Veksler
    Dec 13, 2019
    How FEE Is Responding to Facebook’s Algorithm Changes

    How FEE Is Responding to Facebook’s Algorithm Changes

    In January 2018, Facebook announced major changes to the algorithm which decides what stories appears in users News Feeds. These changes…
    Go to the profile of David Veksler
    David Veksler
    Dec 13, 2019
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