Messaging Insights from FEE
Marketing to Millennials and Gen Z
Gen Z Online: A Critical Look at the Numbers
Gen Z Online: A Critical Look at the Numbers
You’ve probably heard the common refrain, “there are lies, damned lies, and statistics”. Anyone who deals with numbers on a daily basis…
Five Principles of Effective Marketing at FEE
Five Principles of Effective Marketing at FEE
Let’s talk about five principles that help the marketing team at the Foundation for Economic Education (FEE) communicate more effectively…
Want to Write Good Copy? Think Like a Novelist
Want to Write Good Copy? Think Like a Novelist
Copywriting is a keystone skill of any marketer.
Use This Trick to Discover Who Your Brand Ambassadors Are
Use This Trick to Discover Who Your Brand Ambassadors Are
Brand ambassadors do the heavy lifting of your marketing and communications efforts. You create, they spread.
How FEE Uses Facebook Audience Sharing to Maximize Engagement
How FEE Uses Facebook Audience Sharing to Maximize Engagement
As social media has become the primary way for young people to discover brands and ideas, the effectiveness of traditional…
How to Enable Cross-Posting Videos with FEE on Facebook
How to Enable Cross-Posting Videos with FEE on Facebook
Cross-posting videos allows sharing Facebook Videos between Pages without re-uploading a duplicate video.
How (and Why) to Use Retargeting in Your Facebook Ads
How (and Why) to Use Retargeting in Your Facebook Ads
A key part of FEE’s advertising strategy is retargeting our customers across multiple channels. Retargeting, also known as remarketing or…
How FEE Is Responding to Facebook’s Algorithm Changes
How FEE Is Responding to Facebook’s Algorithm Changes
In January 2018, Facebook announced major changes to the algorithm which decides what stories appears in users News Feeds. These changes…