Field Notes from A Hundred Monkeys

Branding as pattern recognition

(We see it all)

Is “Lifestyle” A Four Letter Word?

Sole Power: The Stories Behind Sneaker Nicknames

The hardest questions in branding

And how to tell if you can trust the answers

Naming at length

In defense of the long-winded, discursive, protracted, garrulous, rambling, & otherwise verbose

E-volution: Vehicle naming in the all-electric age

Percentage-wise: Meditating on the 10% Happier Brand

A Namer’s Travels: The Louisiana Wordsmiths

Specialists vs. one-stop-shops

Why you should bring in a partner for naming