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Field Notes from A Hundred Monkeys
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So, you want a dot com…
So, you want a dot com…
I’ll be honest, this might hurt.
RL
Sep 10
The Name of the Game: Decoding Gamer Babel
The Name of the Game: Decoding Gamer Babel
I’m an average gamer. I’m generally detached from gaming culture — community jargon, development lingo, the latest industry news…
Liam Humble
Jul 25
Same, But Different
Same, But Different
I sold records before I sold names. In my 20s, I worked at record stores dotted around the country: Amoeba in Hollywood, Cheapo in Austin…
Patrick Keenan
Jul 15
Branding as pattern recognition
Branding as pattern recognition
(We see it all)
RL
Feb 6
Is “Lifestyle” A Four Letter Word?
Is “Lifestyle” A Four Letter Word?
As the saying goes, there are two types of people in the world: those who think lifestyle is a four-letter word and those who don’t. I find…
Patrick Keenan
Jan 30
Sole Power: The Stories Behind Sneaker Nicknames
Sole Power: The Stories Behind Sneaker Nicknames
Sneakers will soon be a $100 billion industry, with enthusiasts and collectors fighting for exclusive “drops,” speculating on specific…
Liam Humble
Nov 16, 2023
The hardest questions in branding
The hardest questions in branding
And how to tell if you can trust the answers
elialtman
Oct 24, 2023
Naming at length
Naming at length
In defense of the long-winded, discursive, protracted, garrulous, rambling, & otherwise verbose
RL
Aug 22, 2023
E-volution: Vehicle naming in the all-electric age
E-volution: Vehicle naming in the all-electric age
As the hottest summer ever recorded comes to an end, it’s logical to focus our attention more intently on the climate crisis. For many…
Liam Humble
Aug 8, 2023
Percentage-wise: Meditating on the 10% Happier Brand
Percentage-wise: Meditating on the 10% Happier Brand
Dan Harris would like a minute of your time. In fact, he would like any amount of time you would be willing to dedicate to the age-old…
Patrick Keenan
Jul 24, 2023
A Namer’s Travels: The Louisiana Wordsmiths
A Namer’s Travels: The Louisiana Wordsmiths
My current home base is Houston, which means New Orleans is a straight shot down I-10 and an easy long weekend. For anyone who loves…
Nora Trice
May 23, 2023
Specialists vs. one-stop-shops
Specialists vs. one-stop-shops
Why you should bring in a partner for naming
RL
Apr 26, 2023
Best served fresh: The power of foreign language naming in hospitality
Best served fresh: The power of foreign language naming in hospitality
Many people are drawn to foreign language brand names at one point or another. Whether it’s an exotic sports car, a fine wine, or a chic…
Liam Humble
Apr 3, 2023
Meet me in Hot Buttered Rum: How to approach conference room naming
Meet me in Hot Buttered Rum: How to approach conference room naming
In November of last year my sister-in-law Erica texted me:
Ben Weis
Mar 16, 2023
Bringing short-term relationship energy to long-term relationships, and vice versa
Bringing short-term relationship energy to long-term relationships, and vice versa
At A Hundred Monkeys we talk a lot about how brands are like people. The name is the first impression, they have personalities, voices, and…
Nora Trice
Mar 14, 2023
Business is slow. What are you going to do about it?
Business is slow. What are you going to do about it?
Here at A Hundred Monkeys, 2023 is off to a slow start. New leads, referrals, and new projects are all below average. The first thing we…
elialtman
Mar 9, 2023
Episode 9: Steve Hoskins
Episode 9: Steve Hoskins
Steve Hoskin’s professional career is two-sided. There’s the founder of Steve-Bob branding and design studio, and there’s the photographer…
Patrick Keenan
Feb 6, 2023
The Name of the Game: a Co-op Session with Video Game Writer Cosette Gonzales of Cloud Chamber
The Name of the Game: a Co-op Session with Video Game Writer Cosette Gonzales of Cloud Chamber
The Name of the Game is the series where my interests in naming, branding, and video game culture convene. Many video games require the…
Liam Humble
Jan 9, 2023
The shopping complex (and names that aren’t)
The shopping complex (and names that aren’t)
A branding lesson from none other than the strip mall
Nora Trice
Dec 16, 2022
No more bad projects
No more bad projects
Please and thank you.
RL
Dec 2, 2022
Episode 7: Anna Fusco
Episode 7: Anna Fusco
I started watercolors with a desire to spotlight how surfing, design, and branding are populated by a lot of the same creative people. All…
Patrick Keenan
Nov 11, 2022
Look Before You Leap: 2¢ on Scoping Projects
Look Before You Leap: 2¢ on Scoping Projects
This might sound really obvious, and it is: don’t say yes to something without understanding what you’re saying yes to. Obvious, right…
Ben Weis
Sep 14, 2022
One of These Things…
One of These Things…
…is Not Like the Others
Liam Humble
Aug 29, 2022
Episode 6: Lyndsey Lee Faulkner
Episode 6: Lyndsey Lee Faulkner
You have to admire someone who built a popular surf shop in the rainy and grey Pacific Northwest, a place that’s nearly the antithesis of…
Patrick Keenan
Aug 18, 2022
Brand categories: A primer
Brand categories: A primer
“To define is to kill. To suggest is to create.” —Stéphane Mallarmé
RL
Aug 16, 2022
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