The Simplest Storytelling Structure

The ABT method is just about the simplest storytelling structure, but we can make it more…

How to prepare your persuasive presentation

You’ve got a big project you’ve been working on. To keep working on it, you need…

An idea is an answer. Do you know the question?

Why your idea alone is not enough

Why don’t we do the things we imagine? The simple answer: because they’re not yet real enough for us…

Need to make your message relevant? Give ’em what they need.

Want to drive action from your audience? Ask this question.

What you think vs. How you think

Phew! We made it!

Are you trapped in the persuader’s paradox?

There’s one thing getting the way of the vast majority of messaging: The Persuader’s…

Why a remarkable message never trumps a relevant one

Why you need to give your audience a “positive want”