Find The Red Thread®: Persuasion

Why your idea alone is not enough

Why don’t we do the things we imagine? The simple answer: because they’re not yet real enough for us…

What you think vs. How you think

Phew! We made it!

Why you need to give your audience a “positive want”

What’s your problem? Or rather, what’s *theirs*?

How to prepare your persuasive presentation

You’ve got a big project you’ve been working on. To keep working on it, you need…

Want to drive action from your audience? Ask this question.

An idea is an answer. Do you know the question?

Why a remarkable message never trumps a relevant one

The Simplest Storytelling Structure

The ABT method is just about the simplest storytelling structure, but we can make it more…