Sustaining Growth with the Three Horizons Model for Innovation

[Pt. 3] Defining the “Job” in Jobs to be Done

What is a ‘Job’? Here’s what Clay Christensen, Tony…

Do Patents Encourage or Stifle Innovation?

What to do when you can’t use someone else’s intellectual…

Interviewing customers: idea generation or validation?

Jobs to be Done: Approaches & People

There are two generally accepted schools of thought when it comes…

Remembering the Future

One of my favorite project kickoff questions to ask is “A year from now, as we look back, how will we know we’ve been…

How ‘Jobs to be Done’ Saved Us From a Costly Mistake

The product team was sure they were building what…

Jobs to be Done and your Sales Team: Better Together

The One Construct You Need to Describe Customer Needs