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Frameplay
Jobs to be Done
About Frameplay
Frameplay - Innovation Consultancy
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Frameplay
Commentary on innovation, customer value and design thinking. For more information on our consultancy, visit frameplay.co.
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Andrea F Hill
in
Frameplay
Mar 26, 2018
The One Construct You Need to Describe Customer Needs
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179
2 responses
Andrea F Hill
in
Frameplay
Mar 8, 2018
There Are No “Unmet Needs” Left to Uncover
What could you accomplish if you stopped chasing them?
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81
Andrea F Hill
in
Frameplay
Feb 14, 2018
Interviewing customers: idea generation or validation?
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298
4 responses
Andrea F Hill
in
Frameplay
Feb 14, 2018
Do We Need a Complement to Demand Thinking? #JTBD
Innovation is about creating & capturing new value…
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100
3 responses
Andrea F Hill
in
Frameplay
Dec 28, 2017
How ‘Jobs to be Done’ Saved Us From a Costly Mistake
The product team was sure they were building what…
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205
Andrea F Hill
in
Frameplay
Dec 12, 2017
Jobs to be Done and your Sales Team: Better Together
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72
Andrea F Hill
in
Frameplay
Dec 2, 2017
[Pt 5] Jobs to be Done is Just the Beginning
Jobs to be Done is just a theory. Outcome Statements are…
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47
2 responses
Andrea F Hill
in
Frameplay
Dec 1, 2017
[Pt. 4] The Struggle and the Opportunity!
We want to understand not only the progress the customer is…
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116
3 responses
Andrea F Hill
in
Frameplay
Nov 30, 2017
[Pt. 3] Defining the “Job” in Jobs to be Done
What is a ‘Job’? Here’s what Clay Christensen, Tony…
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476
4 responses
Andrea F Hill
in
Frameplay
Nov 29, 2017
[Pt 2] Selling ‘Jobs to be Done’: Who’s the Customer?
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41