Frameplay

If your goal is to design winning solutions that meet customers’ needs, you have to know what those needs are, and how to articulate them…

Doing more of what you’re already doing won’t convert any of the three types of non-consumers.

I’ve been laid off when the innovation team I was part of was killed by upper management — twice.

The product team was sure they were building what customers wanted.. until we talked to them

If Agile software development changed how we delivered value to customers, and SaaS changed how we capture value from customers, Design…