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Frameplay
..because innovation is hard, and you’ve got a business to run.
Jobs to be Done
About Frameplay
Frameplay - Innovation Consultancy
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Featured Posts
The One Construct You Need to Describe Customer Needs
The One Construct You Need to Describe Customer Needs
If your goal is to design winning solutions that meet customers’ needs, you have to know what those needs are, and how to articulate them…
Andrea F Hill
Mar 26, 2018
Looking for Growth? Look at Non-consumers
Looking for Growth? Look at Non-consumers
Doing more of what you’re already doing won’t convert any of the three types of non-consumers.
Andrea F Hill
Oct 18, 2017
Leading Innovation: Career Suicide?
Leading Innovation: Career Suicide?
I’ve been laid off when the innovation team I was part of was killed by upper management — twice.
Andrea F Hill
Nov 1, 2017
How ‘Jobs to be Done’ Saved Us From a Costly Mistake
How ‘Jobs to be Done’ Saved Us From a Costly Mistake
The product team was sure they were building what customers wanted.. until we talked to them
Andrea F Hill
Dec 28, 2017
Not Just For Creatives: Why Design Thinking is Everywhere
Not Just For Creatives: Why Design Thinking is Everywhere
If Agile software development changed how we delivered value to customers, and SaaS changed how we capture value from customers, Design…
Andrea F Hill
May 8, 2017
Struggling with Customer Research?
Free Guide: 10 Ways to Recruit for Customer Interviews
Click to Request Your Copy
Jobs to be Done
Jobs to be Done: Approaches & People
Jobs to be Done: Approaches & People
There are two generally accepted schools of thought when it comes to moving JTBD from theory to practice.
Andrea F Hill
Nov 28, 2017
[Pt. 1] Which Methodology Should You ‘Hire’ to Apply Jobs to be Done?
Andrea F Hill
[Pt 2] Selling ‘Jobs to be Done’: Who’s the Customer?
Andrea F Hill
[Pt. 3] Defining the “Job” in Jobs to be Done
Andrea F Hill
[Pt. 4] The Struggle and the Opportunity!
Andrea F Hill
[Pt 5] Jobs to be Done is Just the Beginning
Andrea F Hill
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