Open in app
Sign inGet started
Mapping Your Digital Experience Optimization (DXO) Strategy: Part 2 — A Case Study

Mapping Your Digital Experience Optimization (DXO) Strategy: Part 2 — A Case Study

The first article in this 2-part series discussed the framework for the DXO Toolkit I created. In this second article, I will walk through…
Go to the profile of Keith Aric Hall
Keith Aric Hall
The Contradiction that is Unethical Leadership

The Contradiction that is Unethical Leadership

Though I had saved the department tens of thousands of dollars in the previous quarter, I was still reprimanded for not being cooperative…
Go to the profile of Adam Kecskes
Adam Kecskes
Shut the Font Door!

Shut the Font Door!

What self-publishing taught me about fonts, readability, and UX
Go to the profile of Sarah A. Ruiz
Sarah A. Ruiz
Mapping Your Digital Experience Optimization (DXO) Strategy: Part 1 —  The Framework

Mapping Your Digital Experience Optimization (DXO) Strategy: Part 1 —  The Framework

Releasing new products into the world is both fun and exciting. For most product teams, researching, designing, and building these…
Go to the profile of Keith Aric Hall
Keith Aric Hall
How My Entrepreneurial Journey Prepared me for Our New Reality.

How My Entrepreneurial Journey Prepared me for Our New Reality.

If someone would have asked you five years ago what you thought 2020 would be like, what would you have said? Surely, no one thought…
Go to the profile of Amy Torrez
Amy Torrez
Don’t Worship Failure, Work with It

Don’t Worship Failure, Work with It

What is your favorite failure in recent memory?
Go to the profile of Gen Kimura
Gen Kimura
Be A Contributor

Be A Contributor

We’re looking for articles, case studies, best practices, tools, processes and unique perspectives on product, design, technology…
Go to the profile of Keith Aric Hall
Keith Aric Hall
Let’s Get Raw … About Leadership Styles

Let’s Get Raw … About Leadership Styles

“What have you done for me lately, Eddie?”
Go to the profile of Keith Aric Hall
Keith Aric Hall
Defining Your Impact S.P.A.C.E.

Defining Your Impact S.P.A.C.E.

Last week, I discussed how each of us has our own unique combination of skills and life experiences that make us well suited to serve…
Go to the profile of Keith Aric Hall
Keith Aric Hall
How To UX

How To UX

I recently had a conversation with my wife’s younger cousin. He is a junior in college and is interested in pursuing a career in UX design…
Go to the profile of Keith Aric Hall
Keith Aric Hall
About fraqtlLatest StoriesArchiveAbout MediumTermsPrivacyTeams