YOUR MONTHLY UPDATE FROM FRIENDZ WORLD
Another month has passed! In October we have not sat on our hands, have a look at Friendz’s monthly progress:
R&D PRODUCTS
Company Results: +80% since 2017
Between January and October Friendz revenues have increased by 80% thanks to new products launched by the R&D department. Even though some of these products are in beta test phase, they are already obtaining great results and positive feedbacks from the market.
1. Photo on Demand, tailor-made photos for your communication strategy’s success.
Photo on Demand allows brands and communication agencies to obtain from the best users of Friendz app high quality photos, which can be used to reach the goals set for their communication strategy. Unlike what happens in Friendz App, users’ contents are not published on their social media accounts. Images are collected in a private dashboard at client’s disposal only, who can choose and buy a set of contents that best suit its business strategy and then use it for content marketing, advertising and social media purposes.
2. Market Research, a tool to identify the most valuable business insights.
Market Research is a personalised service which analyzes specific insights of companies, consulting firms and agencies and process this data to facilitate the definition of business strategies and best practices through market surveys launched through Friendz app. Thanks to the constant activity of our community a deep user profiling is guaranteed, giving the Market Research service the opportunity to deliver the most accurate surveys to the right target of users. The survey’s results are collected in a database and processed by the team, which creates a first quantitative report. The report is then presented to the client and further analysed until a satisfactory research result is reached.
3. Social Gaming Platform: through gamification leverages any content can go viral.
The Social Gaming Platform automatizes and makes social actions (subscriptions, downloads, comments, shares) go viral through social gamification tools. Users in target with each campaign are activated through the Gaming Platform and are constantly incentivized to join daily social activities, thus allowing the brand to reach its social activity’s KPIs.
4. TokenBooster: Friendz Crypto version
TokenBooster is a platform which puts in contact blockchain-based brands (ICO, post ICO or exchanges) with a community of crypto lovers through the activation of token rewarded social campaigns. Users complete social actions launched by each crypto project: these actions can be simple (“Follow on social media”, “Like a comment”, “Retweet a Post”) or complex (“Post a comment”, “Write a review”, “Register a video review”). As soon as the action is validated, users can earn token rewards which can be then withdrawn. In addition to social actions, there is an internal member-get-member system that helps the community expand considerably. In October we have launched a referral competition that awarded the 10 best referrers and made the user base further grow.
These are the goals achieved so far:
REGISTERED USERS: 9.270
BRANDS LISTED: 11
SOCIAL ACCOUNTS CONNECTED: 25.642
ACTIONS COMPLETED: 77.375
TOTAL VALUE OF BOUNTIES DELIVERED: $100K
Haven’t you join TokenBooster yet? Register now:https://tokenbooster.io/register
BRAND COLLABORATIONS
Friendz continues its successful series of partnerships with national and multinational brands, involving our community amplification services and developing custom communication strategies for each brand. These are two examples of our October partnerships.
Iren
Iren, multi-utility company, has chosen Friendz to launch its new campaign and highlight the values of the special features of its related smart home devices. In the first phase, Friendz has developed the concept of the hero video “Stai Senza Pensieri” (“Live Carefree”), produced by Combocut. Watch the video:https://www.facebook.com/irenlucegas/videos/256803574978933/ Through Friendz App, users participate in the active increase of the video awareness (published on the Brand’s Facebook page and Youtube channel): they should tag their Facebook friends and comment the videoclip. What’s more, to create a real campaign amplification, Friendz has created four User Generated Content activities related to the products which appear in the video.
Air Action Vigorsol
Thanks to our collaboration with Selection, creative agency of the well-known confectionery brand Perfetti Van Melle, our community has contributed to the reach amplification of the “Vigorsol Meets Måneskin” contest, launched with the collaboration of Sony Music entertainment. Friendz community joined the campaign with enthusiasm, which reached in no-time the amount of contents required by the brand. The whole activity has involved 1.250 users, who shared 250.000 photos and 720 Instagram Stories, with a whopping total reach of 2.718.000 people and 52.000 interactions.
COMMUNITY AND MARKETING EVENTS
Our Community is our force, and we strongly believe it’s the most significant asset for the company’s development. That’s why we always keep in close contact with our users and involve them whenever we can, always in our unique and disruptive style.
The Friendz Games: a tour to meet our users in real life
Even though our business model is focused on social media, we still want to meet our community in real life and spend some time together. That’s why we organised from September to the beginning of October The Friendz Games, a tour throughout 5 cities in Italy (Rome, Bari, Naples, Palermo, Milan) where users could meet the team and take part in fun competitions and challenges created by the Community Team.
Friendz conquers the stage at Engage Conference
On the 11th October at Engage Conference — Content is King, Friendz co-founder Cecilia Nostro and General Manager Elia Blei presented in front of a great audience our company’s story, our new products and, most of all, showed the power of the community in real time. During their speech, Cecilia and Elia asked the audience to pick a word that could complete the sentence “Friendz è…” (“Friendz is….”). As soon as one attendee chose the word “Allegra” Friendz launched an Instagram campaign in which users posted a photo holding a sign with the quote “Friendz è Allegra”.
In 15 minutes, Friendz users posted 2,000 photos, validated by a staff of 110 photo approvers who have been trained to guarantee speed of approval without missing quality standards, features that are highly demanded by brands that collaborate with us.
Stay updated with our latest news!
Telegram News Channel: https://t.me/FriendzOfficialChannel
See you on the next newsletter!
Friendz Team
